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Advanced Certificate - Hospitality Online Distribution

With the proportion of bookings flowing through electronic distribution channels growing rapidly for most hotels, having a comprehensive knowledge of how to maximize both sale and profits through such routes has become essential for the hotel manager of today. An entirely new skill set, including distribution strategy, pricing understanding search and other forms of electronic marketing, merchandising, loyalty, and online reputation management has developed over the past decade. And getting a grip on such issues is challenging as each is rapidly evolving in response to technological and societal changes. 

For this reason ESSEC Business School has created its Advanced Certificate in Hospitality Online Distribution. This is composed of four interlinked courses which comprehensively address how to market and sell your hotel online and provide you with the skills and competencies to compete in today’s electronic marketplace. 

Fees: €7,200 (excl. VAT)

Duration: 9 days
Date: March 14, 2016
Language: English
Location: CNIT Paris La Défense
Format: Part time

Videos

  • ESSEC Hospitality Executive Education - Participant Testimonials

    ESSEC Hospitality Executive Education - Participant Testimonials
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  • May 28

    Conférence en partenariat avec VoxFemina Y et Seniors: Une chance pour l'entreprise- How to make the bridge ? test FR

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  • May 28

    Conférence en partenariat avec VoxFemina Y et Seniors: Une chance pour l'entreprise- How to make the bridge ? test FR

    Viviane de Beaufort, Directrice Académique des programmes Women ESSEC Executive ... 18:30 | CNIT, Paris la Défense Sign up
  • Jun 16

    Masterclass "Industrial projects: dealing with the social and political issues" test FR

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Cyril Lanrezac
Cyril Lanrezac

+33 (0)1 34 43 31 73

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Upcoming events

  • May 28
    Conférence en partenariat avec VoxFemina Y et Seniors: Une chance pour l'entreprise- How to make the bridge ? test FR

    Viviane de Beaufort, Directrice Académique des programmes Women ESSEC Executive Education a le plaisir de vous inviter à la conférence Y et Seniors: une chance pour l’entreprise. How ...

    18:30 | CNIT, Paris la Défense Sign up
  • May 28
    Conférence en partenariat avec VoxFemina Y et Seniors: Une chance pour l'entreprise- How to make the bridge ? test FR

    Viviane de Beaufort, Directrice Académique des programmes Women ESSEC Executive Education a le plaisir de vous inviter à la conférence Y et Seniors: une chance pour l’entreprise. How ...

    18:30 | CNIT, Paris la Défense Sign up
  • Jun 16
    Masterclass "Industrial projects: dealing with the social and political issues" test FR

    Masterclass:"Industrial projects: dealing with the social and political issues" Led by Lionel PATRIER, Engineer & Entrepreneur After thirty years in various compagnies and large industrial group in France ...

    18:30 | CNIT, Paris la Défense Sign up

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