Advanced Certificate - Hospitality Online Distribution
With the proportion of bookings flowing through electronic distribution channels growing rapidly for most hotels, having a comprehensive knowledge of how to maximize both sale and profits through such routes has become essential for the hotel manager of today. An entirely new skill set, including distribution strategy, pricing understanding search and other forms of electronic marketing, merchandising, loyalty, and online reputation management has developed over the past decade. And getting a grip on such issues is challenging as each is rapidly evolving in response to technological and societal changes.
For this reason ESSEC Business School has created its Advanced Certificate in Hospitality Online Distribution. This is composed of four interlinked courses which comprehensively address how to market and sell your hotel online and provide you with the skills and competencies to compete in today’s electronic marketplace.
Fees: €7,200 (excl. VAT)
|Date:||March 14, 2016|
|Location:||CNIT Paris La Défense|
ESSEC Hospitality Executive Education - Participant Testimonials
International Teachers Programme (ITP), Stockholm School of Economics,Ph.D., Queen Margaret University College, Edinburgh, ScotlandMaster of Science (Management Information Systems), Trinity College, Dublin, IrelandBachelor in Management Science (Honours 2.1), Trinity College, Dublin, IrelandHigher Diploma in Hotel and Catering Management, Dublin Institute of Technology, IrelandNicolas Graf
Nicolas Graf is on the faculty of ESSEC business school in Paris, where he teaches strategy and real estate finance. He received his Ph.D. from Virginia Polytechnic Institute and State University, with a concentration in corporate finance and strategic management and his MBA and bachelor’s degree from the Ecole hôtelière de Lausanne. Prior to his teaching and research, Dr. Graf spent several years in operations, managing individual restaurants in Switzerland and working in full-service hotels in the US. As a scholar, his research focuses on competitive strategy, product development and franchise systems in service industries. He has published in the International Journal of Hospitality Management, the Real Estate Finance Journal and the Journal of Retail and Leisure Property, as well as a number of applied articles in industry journals and newsletters. Dr. Graf has delivered executive education courses for hotel and restaurant companies in Asia, North and South America and Europe, and conducted consulting projects in the fields of asset management, strategic p...Philip Alford
Philip Alford is a Senior Lecturer in Marketing in the School of Tourism at Bournemouth University in the UK. In addition he has held the role of Director of the Digital Hub at the university, a one-stop-shop to demonstrate to commercial companies how digital technology could enable the building of effective customer relationships. He is regularly featured in the press on the ways in which effective marketing and particularly digital marketing can facilitate more customer-centric marketing. He has contributed to marketing textbooks on the subject and written both academic and trade articles on CRM-related topics. Dr. Alford has worked with organisations from a range of tourism and hospitality sectors advising them on their marketing strategies. He is a visiting professor at Essec Business School, France and at the Management Center Innsbruck, Austria.Public
In 2014, this program was designed for:
- Senior Cluster Revenue Managers ASCOTT Citadines
- Hotel Development Director CLASSICS Hotel Chain