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Customer Relationship Management

Customer relationship management (CRM) is a business strategy focused on selecting and managing the most valuable customer relationships in order to maximise return to the business. CRM is a powerful, technology-enabled strategy for any business that is aiming to improve its customer retention – an essential requirement as customer acquisition becomes increasingly expensive and difficult. CRM is an essential component of any hotel marketing strategy, but goes far beyond merely running a loyalty program. It requires placing customers at the heart of the company’s decision-making processes, capturing and using behavioral data as well as adopting a cross-channel approach to personalization and targeting.

Price2,300 (excluding tax)

Duration: 2 days and a half
Date: March 21, 2016
Language: English
Location: CNIT Paris La Défense
Format: Full Time

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  • ESSEC Hospitality Executive Education - Participants Testimonials - Online Distribution

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Cyril Lanrezac
Cyril Lanrezac

+33 (0)1 34 43 31 73

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