Hotel Asset Management
This course is intended to lead property level managers to an understanding of the hotel asset management function, providing them with strategies to defend their interests and respond to the demands of hotel asset managers.
It examines the forces that led to the division of the hotel industry into ownership (bricks) and operator (brains) components, and more important, how this led to the development of the hotel asset management function. The asset management process is explored, with the importance of the owner’s financial and strategic objectives highlighted since these determine how the asset manager interacts with the property management team. Strategies for getting along with the asset manager are presented, with the ultimate aim of helping participants to understand the asset manager’s critical challenge: “What do I make of this property”?
Price : €2,300 (excl. VAT)
|Duration:||2 days and a half|
|Date:||March 24, 2016|
|Location:||CNIT Paris La Défense|
Hospitality - Participants Testimonials - Finance & Real Estate
Paul Beals is Visiting Professor of Hotel Real Estate and Finance at ESSEC Business School.Topics include
- The asset management process.
- Understanding the hotel asset manager’s objectives.
- Driving investor returns: timely acquisitions, dispositions, refinancing and selling.
- Investment analysis: understanding asset managers’ ROI techniques.
- Monitoring the hotel’s business model.
- Asset husbandry, including CapEx decisions, or the business case approach versus operators’ use-itor- lose-it approach.
- Understanding how asset managers think, how they are compensated, and what “gets their juices flowing”.
- What’s your leverage with the hotel asset manager?
- Questions asset managers won’t answer.
Key questions include
This seminar develops participants’ comprehension of the investment objectives of different ownership entities
and the resulting impact on property-level management. Participants will come away with an appreciation of the various means by which asset managers drive value and the operator’s role in the process.