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Hotel Data Analytics

In an increasingly digital world, data generated by users and businesses have dramatically increased in scale, scope and quality. Business decisions are changing and become increasingly data-driven. Revenue management, electronic distribution and demand management are fields that can greatly benefit from sound data analytics. 

This course aims at introducing core principles of business data analytics as applied to hotel demand management. This course is based on real-life hotel cases and will use existing users and businesses generated data, including user reviews and hotel performance (e.g. ReviewPro reputation scores, STR data, etc.). The course will require the use of laptops equipped with Excel (English version). 

Price : €2,300 (excl. tax)

Duration: 2 days and a half
Date: March 17, 2016
Language: English
Location: CNIT Paris La Défense
Format: Part time

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Cyril Lanrezac
Cyril Lanrezac

+33 (0)1 34 43 31 73

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