Hotel Electronic Distribution
Electronic Distribution has become a key feature of hotel sales in recent years. An increasingly complex portfolio of distribution channels has to be managed from both a strategic and an operational perspective. However, choosing between the bewildering array of options available, and getting maximum benefit from each channel used, has become increasingly difficult.
Price : €2,300 (excl. tax)
|Duration:||2 days and a half|
|Date:||March 14, 2016|
|Location:||CNIT Paris La Défense|
ESSEC Hospitality Executive Education - Participants Testimonials - Online Distribution
International Teachers Programme (ITP), Stockholm School of Economics,Ph.D., Queen Margaret University College, Edinburgh, ScotlandMaster of Science (Management Information Systems), Trinity College, Dublin, IrelandBachelor in Management Science (Honours 2.1), Trinity College, Dublin, IrelandHigher Diploma in Hotel and Catering Management, Dublin Institute of Technology, IrelandTopics include
- The role of GDS and traditional travel agents.
- Working effectively with Online Travel Agents.
- (Re)developing your own website to maximise direct bookings.
- The importance of content.
- Driving business to your website (search engine optimisation, Pay-Per-Click advertising, email marketing, affiliate marketing, viral marketing and much more).
- Leveraging Social Media for marketing purposes.
Key question include
Which portfolio of channels should you use to effectively distribute your hotel? How can you work more effectively with Online Travel Agents? How can you drive more business to your direct website? What should you include on your Website to help convert lookers into bookers? How can you more effectively manage Web 2.0 developments such as blogs, user generated content such as user reviews, photos and video, and Social Networks? These, and many more questions, are the focus of this workshop, which will help to demystify electronic distribution and explain the best ways to use it to effectively sell your property.Key benefits
On completion, participants will understand the current and potential impact of developments in electronic distribution channels on their hotel’s business. They will be capable of both working effectively with a carefully selected portfolio of Online Travel Agents, while at the same time prioritising their own direct website. They will also be familiar with the major electronic marketing techniques available, and understand the importance of managing Social Media proactively.