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Hotel Luxury Digital Marketing

With digital becoming ingrained into more consumers’ lives, luxury hotels must break with tradition and embrace this increasingly important portfolio of online, mobile and social media based routes to the customer. This module provides participants an indepth understanding of how luxury hotels can best exploit these rapidly developing customer communication and relationship channels, exploring examples of industry best and worst practice, as well as highlighting opportunities for future success.

In these highly interactive and practical sessions, participants will explore the foundations of digital marketing, discovering the strengths and weaknesses of each technique when applied to marketing luxury hotels and resorts. Real life case studies, featuring prominent hotel industry brands, will be used to enhance the learning experience and insure that participants leave with competencies that they can apply immediately to enhance the digital footprint of their properties.

Price : 2,300 (ecluding taxe)

Duration: 2 days and a half
Date: March 21, 2016
Language: English
Location: CNIT Paris La Défense
Format: Part time

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Cyril Lanrezac
Cyril Lanrezac

+33 (0)1 34 43 31 73

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