Luxury Guests / Luxury Guest Experience
Hospitality, travel and leisure industry executives strive to better understand the evolving behaviors of luxury travelers and specifically their different expectations in terms of luxury experience.
This course will focus on analyzing and segmenting the luxury guest. It will decode how the concept of luxury experience has evolved over the years and the multiple facets of what may constitute a relevant luxury experience today for these different groups of luxury guests. The course will also analyze how collaboration, technology and experiential content can help luxury hotel and resort brands enhance the dream value proposition, but also the relevance and authenticity of the different types of experiences they provide.
Price : €2,300 (ecluding taxe)
|Duration:||2 days and a half|
|Date:||March 24, 2016|
|Location:||CNIT Paris La Défense|
John Fareed, Principal is an internatonally recognized authorit in the field of hospitalit marketng, and has spoken on the topic at industy events in Brazil, Croata, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, and across the US, Canada and Caribbean. Fareed has appeared as an expert on natonal television programs including ABC News, CNN and Fox News Network, in publicatons such as the New York Times, USA Today, and the Wall Steet Journal, andhas had artcles published in numerous tade journals.Topics covered
- Evolving luxury guest expectations.
- Definitions and facets of the luxury guest experience.
- Cultural and artistic encounters.
- Fashion and design trends.
- Gastronomy and oenology trends.
- Well-being trends – beyond spas.
- Cocooning and self-indulgence.
- New social experiences such as multi generation resorts.
- Adventure and personal achievement.
- Relevant digital experiential content
The course will provide practical tools and tips on how the hospitality, tourism and leisure industry can decode the evolving behaviors of luxury guests, but also the evolving facets of experience that luxury hotels and resorts can offer. It will also decode how collaboration, technology and experiential content can help hoteliers enhance the perceived value of the experience in the eyes of their guest, or even transform and enrich the experience. Lastly, the course will help brands understand how they can create the right communication about these experiences, the right digital experiential content, curated if needed, on the right content sharing platforms to optimize their chances to catch the attention of the right audience and generate maximum exposure and engagement throughout the consumer journey.