Managing Social Media and User Reviews
With consumers becoming increasingly sceptical, Social Media channels have rapidly emerged as a critical source of unbiased information for travellers. Blogs, Social Networks, video and photo sharing sites, as well as User Review sites such as Tripadvisor.com, are capturing an increasing share of consumer time, and have become highly influential in travel planning. Managing your reputation on these channels has thus become a critical issue, yet few hotels are currently successful in doing so in a systematic and strategic manner.
Using the Social Media Management Continuum (from Monitoring through Presence and Activity to Engagement) as its framework, this module helps participants exploit Social Media channels for marketing, promotion and customer relationship purposes. For each system, understanding is enhanced by practical advice, useful tools and illustrated with examples of industry best and worst practices.
Price : €1,400 (excl. tax)
|Duration:||1 day and a half|
|Date:||March 25, 2016|
|Location:||CNIT Paris La Défense|
ESSEC Hospitality Executive Education - Participants Testimonials - Online Distribution
International Teachers Programme (ITP), Stockholm School of Economics,Ph.D., Queen Margaret University College, Edinburgh, ScotlandMaster of Science (Management Information Systems), Trinity College, Dublin, IrelandBachelor in Management Science (Honours 2.1), Trinity College, Dublin, IrelandHigher Diploma in Hotel and Catering Management, Dublin Institute of Technology, IrelandTopics include
- Differentiating between traditional marketing and Social Media.
- Leveraging Social Networks such as Facebook.
- Developing a blogger outreach program.
- Leveraging video and photos.
- Managing your Tripadvisor.com ranking.
- Responding to, and managing, user reviews on Tripadvisor.com, Online Travel Agent sites and elsewhere.
- Practical tools to help you manage your reputation.
- Putting it all together- a roadmap for future action.
Key question include
Participants will gain an in-depth yet practical understanding of how to leverage Social Media channels (including social networks such as Facebook, micro-blogs such as Twitter, blogs and media sharing sites such as YouTube and Flickr) to enhance their online reputation and help drive business to their hotels.