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Managing Social Media and User Reviews

With consumers becoming increasingly sceptical, Social Media channels have rapidly emerged as a critical source of unbiased information for travellers. Blogs, Social Networks, video and photo sharing sites, as well as User Review sites such as Tripadvisor.com, are capturing an increasing share of consumer time, and have become highly influential in travel planning. Managing your reputation on these channels has thus become a critical issue, yet few hotels are currently successful in doing so in a systematic and strategic manner.

Using the Social Media Management Continuum (from Monitoring through Presence and Activity to Engagement) as its framework, this module helps participants exploit Social Media channels for marketing, promotion and customer relationship purposes. For each system, understanding is enhanced by practical advice, useful tools and illustrated with examples of industry best and worst practices.

Price : €1,400 (excl. tax)

Duration: 1 day and a half
Date: March 25, 2016
Language: English
Location: CNIT Paris La Défense
Format: Part time

Videos

  • ESSEC Hospitality Executive Education - Participants Testimonials - Online Distribution

    ESSEC Hospitality Executive Education - Participants Testimonials - Online Distribution
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Cyril Lanrezac
Cyril Lanrezac

+33 (0)1 34 43 31 73

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